Why Use Google Adsense?
Undoubtedly, you've heard about
Google's AdSense and you are thinking about giving it a go. But
is it really worth placing an AdSense banner on your site?
The answer is a definite yes. You could always have some other
banner on your site, or even use some search of affiliate ad
program and that would probably make you some money, given of
course that your site enjoys a healthy amount of visitors.
However with affiliate marketing, it is expected that the
visitor from your website completes a sale before you are
remunerated.
But that's nowhere near what you get for using AdSense. There
are people who earn in excess of 100.000 dollars per year by
using AdSense. And it doesn't just stop with making more money.
Firstly, the ads are text only. That means they're by far less
obtrusive on your visitors then your average, flashy banner
that's designed to catch the eye of the visitor.
Sure, you'll have to ensure they get better placement, so as to
be noticed but despite that they don't bother viewer’s as much
as traditional ads. Think about the many sites you've seen using
pop-ups, floating banners and many other schemes that will have
visitors screaming in anger every time they visit the said
website. You can actually do better then that, annoying people
less and still making an amount of money.
Secondly, the ads are generated
based on the contents of your site automatically. When you use
an affiliate ad program, you have to specify certain categories
that your sites belong to.
However, if any page on your site falls outside of these
categories, the banners aren't targeted anymore. And what that
means is that you're potentially showing ads to people who don't
have any interest in them and that can lead to inefficiencies.
With Google AdSense that just about never happens: the ads
present on your site will always be in sync with whatever your
visitors are interested in and that adds to your site's value
and to the revenue it produces.
What's more, the look of these banners and their size is
customizable, which means they will feel more integrated with
the rest of your site's content, which brings an increase in
your site's overall visual quality as opposed to a traditional
approach.
For many people, there's also a great problem with finding
people to advertise on their site as well. AdSense is clearly
the easiest solution available to this problem today.
It's free to join the AdSense program and it almost takes no
time at all. The potential database of websites from AdWords is
larger then anything you might encounter from any competitor,
numbering over 150.000 users. This means as more people compete
the CPC or cost per click for search terms will inevitably rise.
Also, setting up AdSense on your site is a breeze, and you can
complete the whole process in less then an hour. It takes a lot
less to do then any form of affiliate advertising which is yet
another reason to choose the easy AdSense approach.
All you need to do is add an AdSense banner on your website
(other then registering with the program of course) is to copy &
paste a few lines and you're all done, you get to choose where
the banners go, how large they are and how they integrate with
the rest of your site.
For any webmaster out there, that's a killer scheme because it
lets you draw the line between your site's usability level and
the amount of advertising you wish to have. Some people need the
money badly while others just keep AdSense running to pay for
the hosting of their website.
AdSense is a great advertising program because a lot of thought
has went into making it "just work for everyone". It works great
for the people who use AdWords, for the webmasters using
AdSense, and most importantly for the visitors of the websites. |
