The Future of Google Adsense
There are many ideas springing up
concerning what AdSense will look like in the future and how the
system will change as opposed to what it is now.
Firstly, it's clear that targeting algorithms will become even
better and more powerful then they are now. This has clearly
been seen with the Google search engine itself over the last few
years and it should be of no surprise as this happens with AdSense. Advertisers will appear in more appropriate results and
those advertisers who manipulate their content to allow high
paying keywords to appear may struggle to do this unless it is
actually appropriate to their content.
Another thing which is bound to happen is more protection for
AdWords advertisers concerning click fraud. Google acknowledges
this to be a very key issue that it needs to address as quickly
as possible and there's no doubt it will happen as fast as
possible. At the moment those who have high levels of traffic,
can easily disguise IP addresses and increase CTR ( Click
Through Rate).
Google is always keen on improving its products and this has
been seen before in AdSense. The search engine company has
introduced site-targeted AdSense CPM, "smart pricing" and
domain
blocking and there will probably be improvements that have
already been added by other similar sites.
One such example is the option
for the advertiser to have more control over where the content
is being displayed. This could mean blocking your site from
displaying on several addresses that host AdSense banners.
Another idea that has been advanced is that Google will
integrate AdSense in other forms of media like newspapers or
television and so on. While this might seem to be more on the
science-fiction side of the facts there's no indication that
this might not happen.
Google have access to an international array of over 150,000
advertisers of whom may choose to penetrate offline markets in
different countries. With Google’s strong network of
advertisers, they may choose to appoint or allow offline
distributors to create a format for Adwords advertising in
content, in search and now offline.
More options could be implemented for AdSense publishers,
allowing them to specify keywords of their own. While Google has
been reluctant of this there's no indication that this will not
happen in the future.
Also, a lot of people are demanding a clear specification of the
pricing policy of AdSense. Google has given no indication of why
this isn't public information but at this moment it seems highly
unlikely that such information will ever be present on Google AdSense.
Another feature that could find itself into AdSense would be
letting website publishers see which links are generating clicks
on their website and based on what keywords they arrive there.
This could end up being a major issue that could threaten the
entire system as it could perhaps encourage more adsense only
websites as profits become more transparent. A lot of people may
make AdSense-only sites, designed just for making profits
through AdSense.
While this is already happening today, it might be foolish of
Google to put such tools in the hands of its publishers.
However, one thing that could happen is a way for users to fix
their issues with low AdSense generated income on their site.
This could be done through an on-line wizard or something
similar that would make suggestions to website owners based on
their contents.
But the major buzzword of the day is RSS. The possibility of
sending targeted ads directly to users without requiring any
navigation on their behalf is becoming a reality with RSS. And
there are clear signs that Google isn't going to let such an
opportunity pass by.
This is what "interactive television" and similar items have
been trying to do for quite some time now. But the Internet
would be a much better medium for this, because there are no
mediums quite as interactive as the Internet.
But in the end, this is mostly speculation and we are bound to
have Google surprising us with new features we would have never
thought of. |
