SEO for Adsense
If you've been using Google's
AdSense on your pages you obviously feel the need to somehow
generate even more traffic for your website, which in turn would
translate to more AdSense click and a higher income.
But who do you do this? Well, the major way you'll get visitors
to see your website (other then using AdWords, which is
encouraged as well) is to use some techniques to have search
engines send more and more users towards your page, by ranking
high in search results for your topics of interest.
Believe it or not this is a technique, better known as
search-engine optimization or simply SEO. So here are a bunch of
tips that come handy under every amateur or professional
optimizer's belt.
The first thing you need to take care of is the actual source
code and layout of your page. This has to be kept as simple as
possible. The problem comes when AdSense and the search engines
themselves begin to have troubles in extracting the most
relevant keywords on your site because of a too complex layout.
Secondly, try to have each one of your pages target only one
specific topic. This way it is a lot easier for them to get
indexed properly and for the AdSense ads to be consistent with
the content of the site itself.
Also, try not to include too many
hyperlinks in your page as well. This also means you should try
not to use too many AdSense ads on your page either.
If there are certain keywords you wish to target, make sure the
word you wish to target is present in the title, in the first
paragraphs as well as in the name of the file. While you're at
it you might want to ensure the word springs up in the page's
last paragraphs.
And of course, it's very important for your content to have
original and compelling content. How do you do this? Well the
easiest way to do it is to find something you're really
passionate about. That way, providing you give it a lot of
effort you're bound to have a great page quite fast.
If the content you use in your site is in the public domain
(which is highly discouraged) make sure that you at least give
it an original title, and add an opening and a closing paragraph
of your own.
This takes a little while, but if, after waiting, you still
can't find your page near the top, you should try rewriting your
title and your first and last paragraphs. It doesn't take much,
often just changing a few words will give you the right results.
And of, course there's the use of keyword tools that may aid you
in finding some good keywords to include on your page that will
drive visitors to your site more and more.
So those are about the basic techniques in search engine
optimization. You can find a lot of computer tools to aid you in
doing this, and of course, Google is a great place to search for
this.
In the end, you'll find that SEO is a complex topic, and entire
books have been written on the topic as well. You might find
that you have a lot of optimization you need to do in order to
get more and more visitors to your site and clicking those
precious AdSense banners. |
