Adwords Killer is another very popular guide that hit the market recently. This is my unbiased and critical Killer Review that will tell you exactly what you will find inside - and what you won't.

Unless you have been living under a rock you know that there are dozes of Guides out there. All of them promise you that you can make a fortune. What I don't like is that you keep reading the same stuff over and over - sometimes basics that you could get for free on the tutorial pages of Google Adwords.

Other books that I had previously bought include Google Cash, Miracle, Affiliate Project X, Day job killer, Adwordelite and The Definitive Guide to Google by Perry Marshall. If you add up the price for all of them you know I spent a lot of money.

So my million dollar question really is: Does Killer offer any new tricks or strategies that you haven't seen yet in any other guides or is it just the usual stuff (Split-testing ads, Tight ad-grouping etc.)?

Adwords Killer has 81 pages and it does cover some of the basics, but the major part of the guide consists of new and innovative tactics that cannot be found in other books. Maybe that's because the other authors preferred to keep those tricks for themselves – maybe it is because they were not aware of them. I don't know.

So what does Killer cover what other Guides don't?

Negative Keywords

This is one of the highlights of the book. Everybody tells you to include the negative keyword –free in your ads. Killer goes far beyond that. The author gives you a comprehensive list of 47 negative keywords that have statistically proven to make campaigns unprofitable. Most of them I had never considered. But once you think about it – it seems so obvious. He also tells you exactly when and how to use negative keywords and how to avoid a common mistake many people make when using negative keyword phrases consisting of more than one word.

Campaign Tuning

Campaign Tuning means you constantly improve your campaigns to make them better and more profitable over time. This is something that others don't mention at all – although the very popular Miracle does tell you a little about campaign tuning but not enough.

Adwords Killer tells you how to use advanced keyword tracking using log files – which only applies if you have your own landing page - and how to know if a campaign has reached its maximum profit potential. This is something that really made me totally turn around some of my campaigns. One of my campaigns that was losing money before now makes $25 each and every day.

CPC Kill Technique for Campaign Defense

Recently certain products have started to show you how to nuke or steal other people's campaigns. Killer is the first guide to show you how to protect an evil advertiser from stealing your keywords and attacking your campaign. This will become more and more important since too many advertisers out there just try to spot a profitable niche and then just copy your ad. The CPC Kill Technique tells you exactly how to keep other advertisers out of a niche that you have occupied and that you want to keep it for yourself.

Site Targeting Secrets

This was completely new for me. I must admit that I had always switched off the content network, like most of the other gurus said and focused only on keyword targeting. This section alone for me was worth the price of Killer many times over since it tells you exactly how to use the site targeting feature to make a $10 per day campaign into a 50$ per day campaign. The good thing: As with site targeting there is almost no competition out there yet, so up to this point this is easy money.

Bidding Secrets and Position Preference

Adwords Killer shows you a method to outbid any competitor only spending the minimum amount of cash. More important it shows you how to use the position preference feature from (rarely used by anyone) to maximize your conversions. Yes, I knew that it was no good to be in the number one position for a keyword, because you get too many people who click out of curiosity but don't buy. What surprised me was the exact position your ad should be in to get fewer clicks but much higher conversions.

I would recommend Killer if you are already a little familiar with Google and are looking for more powerful tactics to boost your profits or if you currently have some campaigns running that are unprofitable. If you are a total newbie, don't buy this book – if you are already familiar with – Killer will turn you into an experienced advertiser that 99% of other advertisers cannot compete with. Even if you are very experienced like I am Killer will have some tricks that you didn't know. Applying only one of them can pay the price of the book many times over.

The use of these advanced tactics is what can separate a winning campaign from a losing one and an affiliate marketer who makes some money from an Pro who makes a killing.

Honestly I would not want to compete in a niche with another advertiser who uses the tricks laid out in Killer. Get it here: http://www.adwordkiller.com