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It's going on right now. The biggest Xmas spend online ever. It stands to reason that each year more and more people getonline. More of the people online begin using their credit cardsto shop online and more of these shoppers realise the greatconvenience that shopping online offers. So they start to spendmore on a wider variety of products and / or services. So when Xmas comes around it makes more sense than ever to dothe shopping online from the comfort of their home. They avoidthe crowds, the traffic, stay in the warm, comparison shop, readonline reviews and then get exactly what they want and get itcheaper too. You can tap into this huge spending surge right now by utilizingGoogle and Affiliate schemes. Things have changed at Google HQ when it comes to youcan no longer link directly to an affiliate site. You may now wonder how you can make any money with andaffiliate schemes. As it goes the change in policy at had zero effect onthe most profitable affiliate promoters. In fact for the smartones and even the not so smart ones it actually increased theirprofits! How? well it's simple. The smart affiliates didn't send their prospects directly to anaffiliate site anyway. Instead they constructed their own siteon which they presold the product or service they werepromoting. By presell I mean they softly emphasised the benefitsof the product, showed mouth-watering pictures, made comparisonsto other similar products to emphasise the benefits of theproduct they were promoting. In essence they wrote a favourable,and what appeared to be an unbiased review. You can do exactly the same. You don't need a full site just asingle landing page will do. You could even have a page for eachaffiliate product you're promoting on the back of one of yourexisting sites. The single biggest thing to keep in mind when you do this isthat you must not go for the hard sell. Try to be unbiased andif there are bad points to the product you're promoting viaAdwords be sure to mention them. In fact I'd go so far as to say, make sure you list somethingyou're not happy with. I know that sounds nuts but it will give your review much morecredibility than if you gushed overly enthusiastically about howgreat this product is. Mention a bad point or a minor irritation but then be sure tofollow with a major good point or qualify why exactly you didn'tlike this one feature. What should you promote? You need something either with a good conversion or a highcommission. Preferably both. You also need to find low costkeywords and lots of them if possible. That goes for anythingyou promote really. Consider what people will be buying this Xmas. What has thelargest price tag but is still in high demand? Ideally stay away from the obvious e.g. ipods, Xbox's etc therewill be too much competition and so to high a click cost. In conclusion the method of promotion mentioned above has servedmany people well and in fact resulted in, believe it or not, anannual six figure income for more than one lucky affiliatemarketer. Get your Xmas campaigns running now. Each day you holdof on starting your Xmas campaigns you loose money. About the author:Darren Yates is the owner of the unique
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