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Reseller is a service that re-bundles services available from real hosts or primary providers. Reseller could be an individual or small business that makes use of the bandwidth and web servers of a higher tier provider or primary host and resells the same to the customers by offering value added services like web designing, domain registration and web programming.
Most real hosting companies allow reseller in order to boost their sales. Recently, a significant number of businesses have infiltrated the internet with an eye on the ever-growing number of people who are jumping online. In order to remain competitive, hosting companies look for ways to market their services to a greater number of people rather than offering their services individually. This leads to the business of reseller accounts. In reseller web hosting, real hosts are able to generate bulk businesses and delegate individual clients to reseller servers. In turn, reseller businesses look after some individual client’s needs. This is a win-win situation for both, since real hosts will have an intermediary in the form of reseller to individual customers without having to attend to them one by one. The reseller is also able to put up a business and earn income without having to shell out capital outlays. Although in some instances they do compete with each other for a fair share of the market, the real hosts can still benefit from this set-up considering they do charge a certain amount from resellers.
The services offered by a reseller service do not really differ from a real host. As a matter of fact, reseller offers more features to the customers. Due to the added value services, reseller can offer web design and programming services to each customer that are often times not possible from real hosts. Real hosts tend to focus on bulk accounts and corporate clients. Reseller offers value added services to customers in order to maintain a competitive edge against bigger services.
Reseller is also better able to establish friendly relationship with their customers that go beyond the contract terms. This is the secret for those successful reseller web-hosting services. They fill the need that bigger hosting servers cannot provide. Those who want to start a reseller business are advised to look for a real host, such as Hostgator or SpeedHostingZ.com. It is very easy to obtain a reseller account from a real host these days.
If you need simple hosting services for your web site and you prefer to have personal attention from the web host for design and programming then a reseller account is highly recommended. However, if you have a business website that requires complex e-commerce solutions, have a very large number of customers accessing your web site or you have a large number of websites to be hosted, a reseller hosting would probably not suffice. This is particularly true for e-businesses. For this, you need a real host provider for your web site.
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