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The Associate Program Marketing Handbook
Delivering the Promise of Online Marketing
Product Review of the:
Associate
Program Marketing Handbook
by Marlon Sanders
You’re online. So what? Just because you’re out there
prospecting for customers with a product you think is terrific,
don’t expect customers to come beating a path to your cyber
door. Unless you’re sweating the details, constantly focusing on
how you’re going to improve your chances of success through
smarter web selling techniques, you’re no better off than anyone
else. And you know this kind of hit-or-miss approach just won’t
cut it.
The reality is that you need all the help you can get—all the
leverage you can find to bring traffic to your site and convert
that traffic to dollars. It’s work. Hard work. Web marketing
master Marlon Sanders knows this, probably better than anybody
else in the business. And for years he’s been doing the legwork,
blazing a trail for a growing number of believers—people like
me-who’ve seen his experience, expertise, and horse sense find
its way into one must-have e-book after another.
No matter how many how-to tactics and hints on web selling
you’ve heard about, you haven’t gotten serious about building
your “customer intelligence system” until you’ve learned from
Marlon. He’s the guy who’s carved a name for himself through
discovering and delivering the formulas, the step-by-steps, and
the real-world tricks of the online marketing trade.
You’re online. Where do you want to go? How do you get there?
What do you need? Well, the King of the Click-Throughs, has
delivered again. The Associate Program Marketing Handbook is an
up-to-date toolbox crammed with 25 closely linked techniques for
building and promoting your associate programs. It’s about
drawing your customers to your site with the right “bait.” It’s
about getting the most from free or low-cost services,
advertising, and classified ads. Getting the word out about your
product through reports and e-books, and maximizing your money
machine through search engines, piggybacking on media events,
and cashing in with techniques like the Swish Banner method.
When all is said and done, it’s about converting click-throughs
to cash. You study what works, you fine-tune, and you adjust.
Even with the powerful tools and the winning edge you’ll get
from Marlon’s solid guidance, he’s the first to remind you that
basic trial and tweaking is the name of the marketing game. And
that advice is worth something in itself! Finding and keeping
customers can be as simple as streamlining your site design for
usability, perking up your online content (after all, your text
is king), or re-evaluating your opt-in campaign.
For all the invaluable strategic information covered in his
quick-reference on the fine art of online reselling, Marlon’s
bottom-line message is clear and no-nonsense: Online reselling
is still down-to- earth marketing, and the fundamentals apply.
Figure out what you do
best, who else does it, and why your target customers should
care. In other words, position your product and educate your
customers.
Yes, you’re online. And if you could turn to a proven voice of
wisdom to improve your odds of making more money, why wouldn’t
you?
--Robert G. Gardner, Ph.D.
Dr. Gardner writes professionally and, as such, was compensated
for preparing this review.
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