Adwords is a phenomenal way to get laser-targeted traffic to your site quickly, but it does have a steep learning curve...

...What a ton of pressure when it's your business funds that are being spent!

So, here's some quick advice from a seasoned veteran of the marketing game, and an easy way to increase your ROI on Adwords:

An important measure of your account is how effectively you have your Adgroups arranged.

Don't fall into the vicious mistake of only creating a few of adgroups per campaign and then stuffing them withthousands of keyword phrases and hoping for the best.

If you do this, you're asking for trouble!

Trouble in that you'll end up paying way more per click, suffer from lower CTR's due to poor relevance of your ads, and most likely be nailed with poor quality scores.

Remember always, "relevance" is the key to unlocking Adwords!

Since it's virtually impossible to write ads that are targeted, specific and "relevant" for hundreds or thousands of different keywords all in the same adgroup, you need to "break out" keywords into their very own adgroups.

For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it!

Even for low-traffic keywords "long tail" keywords, have no more than 15-21 keywords per adgroup.

After you "break out" the keywords into their own new adgroups, notice how much easier it is to write focused ads, using the keywords as much as possible in the ads.

Your CTRs will instantly raise across the board, along with lowering your per click cost!