Adsense is for Everyone
When Google's AdSense appeared,
there were a lot of people who doubted Google's idea would be
marketable and actually generate any profits. Yet as we stand
here today it's probably the most well known pay per click
venture in the world.
Yes, all those nay sayers ended up eating their own words in the
end. And that is because the folks at Google never go and do
something without assessing whether or not it will be
profitable, or exactly how profitable it is.
But of course, as you might very well know, AdSense isn't just
profitable for Google. It's also profitable for the people who
advertise via AdWords and very profitable for publishers who use
it to make earnings which are sometimes just enormous.
So one must ask himself why this is such a good deal for
everybody. And the question in itself is very justified because
you hardly ever come across something that's profitable for
everyone in the chain. So why would AdSense be any different.
Well, AdSense is where it stands today, giving benefits for
everybody in the game because it exploits a gap in the
Internet's advertising model.
You see, the Internet is a very interactive environment, and its
interactions come from the people who are browsing. They choose
whether or not to follow a certain link and the term
"navigating" is probably the most precise one at describing this
situation.
So AdSense is great because it
links together buyers and sellers. Yes, you have to hand it out
to Google for a brilliant idea. They know there are people out
there that want to buy stuff and people who want to sell them
what they're interested in. And Google AdSense helps members of
the two categories find each other.
It works for the visitors, because the model is very
transparent. You don't see a huge graphic banner which tries to
lure you into buying something. You just see a few words. And if
you like what you see you can just click it. It works because
visitors don't have that feeling of someone trying to lure them
into spending money. Ironically, however, they're wrong.
It works for the AdWords advertisers because their ads go
everywhere. Not only will they find themselves listed in
Google's search which gets gazillions of hits per day, up front
without working as much for SEO and waiting so much.
Their ads can reach any website that deals with anything similar
to what they're trying to sell. Now you must realize they could
never pull of such great advertising by themselves. And that
brings us to the thing that makes Google's AdSense a publisher's
best friend.
It comes from the fact that the ads are contextual, that they
somehow related to the keywords you deal with on your page.
Because people or on your site, which deals with a certain
topic, you already know they're interested in that topic.
But, hey, wait a minute, Google knows some companies which want
to sell your visitors something related to their topic. Google
wants your visitors, you want Google's advertisers and the
visitors just want to buy stuff. And that is the essence of what
makes AdSense a great deal for everybody.
This is by far the most profitable hook-up deal you're ever
going to see anywhere on the Internet.
So you have to appreciate Google for realizing a killer deal.
You have to appreciate how well thought out, yet simple this
scheme really is. Sure, in practice it has a few quirks but
those are minor and, up to this point everyone seems to be
enjoying Google's AdSense. |
