Adsense and the Surfer
AdSense is an easy program to grasp: it's a
great form of an advertising bringing a lot of benefits to every
person in the chain. And of course, seeing the results it can
have on a business (and a publisher) people encourage this form
of publicity.
For the browsing audience this is probably the most
straightforward model available, because they can be directed to
a lot of new sites they wouldn't have otherwise found. Needless
to say, if you have an AdSense banner on your site, and a large
number of visitors you'll know it offers a great financial
benefit.
But why does it work for the people clicking the links, as
opposed to a standard approach?
It is aided by today's society. With bloggers and information
based articles on the internet, people may be encouraged to
complete purchases, which adsense can provide links to relevant
suppliers whilst also benefiting the publisher.
And the good thing about this is that it works for site visitors
as well. In fact Google realized that by pleasing the people who
are looking for something, and directing them to what they need
faster, everybody wins.
It is because of this that a lot of websites promote through
AdSense in both content and search. They do it because they
ultimately learned that it works for everyone.
If we look in the past, we can realize that this kind of
publicity has a great impact over the people, especially in the
last few years. When we enter on a web site and we see a
graphical banner, our first idea is to cancel it out of our
mind, because it's of no concern to us.
That's why traditional banner advertising is wrong. It's
precisely because people are becoming savvy that they don’t look
at a flashy banner because they think they'll be losing their
time with it.
We've gotten accustomed to banners that don't interest us. And
we're accustomed to them having nice graphics. So we naturally
associate the two things and think that a banner with nice
graphics has nothing to tell us.
But we might look at a text-ad because we've grown accustomed to
them being targeted at what we're looking for. Basically these
advertisements have marketed themselves into being looked at by
any visitor.
This is a typical "no fluff, just stuff" situation. And in the
end it means the visitors will see what they're interested in,
not some random cool graphics you throw at them.
As stated above, site visitors adopt this advertising mechanism,
because it is efficient in leading them to pages of interest and
can offer ton of things they really want to see. Someone coming
across an article on adsense was probably looking for shoes or
doing research on shoes when they came across the article.
And most importantly for everyone, including visitors, this
scheme can only improve as the process gets further refined to
make ads more relevant to what you're looking for, not just a
couple of keywords on a site.
Nowadays, it is because of AdSense that Internet surfers are
looking after more interesting related things from banners, and
the companies behind the site (Google and the advertiser) need
to have better ideas to display, as expectations have increased
a great deal.
So could "Do no evil" actually work in today's cut throat
competitive marketplace? Well, as you can see it can and it
does. And you, as a visitor are the one who gets to enjoy this
the most. Advertising becomes less of a burden and more of a
benefit, and is still a benefit you can choose to ignore.
Less obtrusive banners; banners that you're actually likely to
be interested in and click means you'll be less annoyed by
surfing the web and feel like you as a visitor being offered a
relevant service.
Although some may feel reluctant to read articles that are there
purely to compel consumers, undoubtedly without this
consideration they are useful. Ultimately the adverts mean that
you don’t have to go back to your homepage every time you are
compelled to complete a purchase. |
